Kollab

Problem

User Interviews

Types of users:

different types of artists with different goals and skill levels

Workflows:

what they do when they want to find a job or want to find an artist to work for

Feedback:

feature suggestions and other things users might want to see in the app

Favorite Apps:

which applications and other solutions musicians currently used to connect

We began early on to do user research to help guide our goal setting and perspective. We Interviewed 5 Users that had varying levels of experience in the music industry, from beginner producer, to experienced rappers, we were able to gather insights that helped us focus our efforts and understanding, some insights gained include:

Research Findings

The research findings helped us pinpoint types of users

Competitive Analysis

The research findings helped us pinpoint types of users

Indeed

two separate pages for “Employer” and “ Employee

Monster

two separate pages for “Employer” and “ Employee

It was clear we needed to create a system that showed the relevant information based on the type of user, but at the same time wasn’t too disconnected since there was large overlaps between user types and goals.

Samantha R.

Singer

Jason S.

Sound Engineer

Alliah Williams

Writer

Big P.

Producer

Insight

User Goals & Audit

The founders had visual drafts that they had come up with previously but were incomplete and had various issues. The first step was to understand their goals and the users goals, as well as todo an audit on all existing screens /assets they currently had and use those as starting points.

Create one screen that caters to both users

Have a robust filtering system that works when looking for work, or looking for users

Make jobs easily “skimmable”

"Create job postings” should allow detailed descriptions and the upload of samples

• Inefficient use of space

• No Design for non-filtered / non searched page

• Inefficient solution for “employer” and “employee” views utilizing a switch

• Overuse of  gradients

• Multiple accent colours with little cohesiveness

• Unclear where the user is currently

User Flow

With our insight from our research and our goals being clear, we created a user flow to better visualize how the feature will work so that everyone on the team was on the same page. Through several iterations and back and forth with the client, we ended up on this user flow, which were then used to create the actual screens that would then go on to be developed.

Creating and Iterating Screens

It was imperative that we iterated until we got as close to the ideal solution as possible for each screen. This is an example of the iteration process when applied to the Kollab landing page.

The Kollab landing page was an especially key part we needed to nail since it would be what users saw immediately, so it would play a big role in helping us reach the established KPI of first message within 10 minutes.

Some of the things that needed to be immediately apparent without much thought form the were how to create postings, how to find postings, how to find people for existing projects